Campaigning had become so simple since everyone is always constantly connected. It allows you to be active without having to actually march in a rallly. You can show people the issues you support by simply liking a post. In order to market and campaign successfully you have to understand the consumer or audience. Social Media can be more easily incorporated into a movement because it’s very easy to raise awareness for a certain event.
Erin Lee is staying that social media should be s tool for education and advocating. The hashtag is not a movement and can’t be used as a movement. Some say that we can create conversations leading to movements all coming from the hashtag.